Select Comfort Matress

Clare Bedding strengthens its Restonic mattress lineup

Owner Don Balsavich, a bedding veteran whose 30-plus years of experience include top management positions at Spring Air and Restonic's corporate headquarters, has been focusing on the bedding business as a licensee since 1993.

"This is the era of the smaller, well-run mattress producer," he said. "As the mattress business is currently very volatile, there are great opportunities for growth for the second-tier brands that can out-maneuver and out-merchandise the big ‘S' brands."

And that's good news, he said, for Clare Bedding, which has been in business since 1936 and has been a Restonic licensee since 1972.

Balsavich says he's seizing opportunities in the bedding market by emphasizing the Restonic brand in the Upper Midwest. His 50,000-square-foot factory services Michigan, Wisconsin, northern Indiana, northern Illinois and eastern Minnesota.

"We are going to be focusing on the Restonic brand, which has one of the strongest trademarks in the industry - the Marvelous Middle," Balsavich said. The Marvelous Middle is a reinforced design in the center third of the mattress, set off with visible stitch lines, that provides extra support where consumers need it most, he said.

Balsavich says he will be featuring several expanded Restonic product lines:

• The Comfort Care Select line of individually wrapped coil beds, retailing from $999 to $2,499.

• The Health Rest memory foam line, retailing from $599 to $1,699. The line touts a "100% made in the U.S." story that resonates with retailers who don't want to turn to Chinese memory foam imports, he said.

• A Restonic line featuring Flexsteel-designed box springs that was remerchandised this year and retails from $1,299 to $2,999.

"We have already experienced a shift to and a resurgence of the $1,299 and up retail price points," Balsavich said. "If there are real benefits the consumer can see and feel they are willing to pay the higher price points and invest in better sleep. Our two-sided mattresses continue to be very strong. This is an obvious feature/benefit that consumers can easily understand. And by continuing to rely on quality components and not compromising on materials or production methods we experience a return rate of less than 0.5%."

Clare Bedding supplies Restonic-branded bedding to about 200 home furnishings retailers and bedroom specialty stores throughout the Midwest, including Darvin Furniture in the Chicago market; Golden Fowler Furniture and Currie's Furniture in Traverse City, Mich.; Land-O-Dreams, Rochester, Minn.; Al Grace, Rockford, Ill.; and Kirkish Furniture, Houghton, Mich.

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