American Express signs Sprint to promote its Serve digital payments platform
Announced in March , Serve is American Express’s way to compete with digital payment companies such as PayPal, Boku, eBay-Zong and Visa (the latter bought PlaySpan for $190 million in February). The agreement is Serve’s first relationship with a mobile carrier and it will enable Sprint to offer convenient payment methods for its mobile customers.“We believe that customers will benefit greatly from taking advantage of Serve’s functionality as a quick, user-friendly way for tackling the often tedious task of paying bills and making mobile payments.” said Dan Schulman, group president of enterprise and growth at American Express.
This summer, Serve’s mobile wallet app will be made available in the Sprint Zone mobile store(which is an icon on a Sprint smartphone’s deck) to Sprint customers with select Android phones.
With Serve, American Express wants to go after a new demographic of consumers, including those who are young and tech savvy, but perhaps not fans of credit cards or other traditional payments. It will also help American Express penetrate emerging markets overseas where cash rules. Until now, American Express wasn’t reaching a lot of consumers who don’t use traditional credit cards.
Serve unifies online, offline and mobile payment options into a single account that can be funded from a bank account, debit, credit or charge card, or by receiving money from another Serve account. Serve’s aim is to get rid of cash, check, or debit cards by being more convenient. Serve accounts can be accessed from apps on Apple iOS and Android devices. Users can also access accounts on Serve.com and on Facebook .
Sprint customers who register and qualify for a Serve account will be able to use their Serve card for making purchases at American Express participating merchants, paying their Sprint mobile bill, and in the future, for redeeming offers on goods and services. The hope is that Serve will put American Express and Sprint in sync with the buying habits of a new generation. Serve supports Android, Apple iOS, Microsoft operating systems and Research in Motion.
Sprint Nextel is the nation’s third-largest mobile carrier with more than 51 million customers.
At some point, user can use their Serve account to send and receive money to friends, pay bills and make purchases online. The account comes with a reloadable Serve prepaid card that you can use at any merchant or automated teller machine that accepts American Express cards.
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Serve unifies online, offline and mobile payment options into a single account that can be funded from a bank account, debit, credit or charge card, or by receiving money from another Serve account. Serve's aim is to get rid of cash, check,
Be sure the card issuer reports the account activity to the major credit bureaus. You can start your search here. You might also apply for a retail store credit card. These cards are typically easier to qualify for, but usually carry higher interest
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