Skin Care Caviar

SAY CHEERS FOR BOOZY BEAUTY

Here is why more and more beauty companies are incorporating extracts from popular drinks into their formulations.

CHAMPAGNE

Why it works: “The grape extracts from champagne provide antioxidant protection from the free radicals which can prematurely age skin. They also help balance out uneven pigmentation,” says Sarah Adam, beauty buyer for QVC Skincare.

Find it in: Luxury anti-wrinkle serum Prai Champagne Truffle Caviar, £34.75 (qvcuk.com).

BEER

Why it works: The proteins from beer hops help add volume to hair, boosting shine and even stopping frizz.

Skincare expert Esther Cooney explains: “Hops can have antibacterial, astringent and toning properties on the skin too.”

Find it in: Cynthia Sylvia Stout shampoo, £4.25 (lush.co.uk) and Regenerating Night Cream, £25 (madara.co.uk).

VODKA

Why it works: “Vodka works to tone, brighten, cleanse and polish the skin,” says Rowena Bird, co-founder and product inventor at Lush.

“It’s often also used when creating perfume,” adds fragrance expert Michelle D’Vaz. “It stabilises a perfume’s scent.”

Find it in: Lush Ocean Salt, £6.75 (lush.co.uk) facial scrub and DKNY Women Eau de Parfum, £31.50 (theperfume shop.com) a blend of tomato leaves and vodka that creates a wearable Bloody Mary mix.

CIDER

Why it works: “It can help clean away the build-up in hair caused by pollution and lime from hard water,” says Karine Jackson, organic hair colour specialist (karinejackson.co.uk). “It’s alcohol based so will strip the hair of impurities. Try it before you have a colour to clear out build-up.”

Find it in: John Masters Herbal Cider Hair Clarifier, £17 (johnmasters.co.uk).

WINE

Why it works: “Elements from the vine have amazing benefits,” says Professor Joseph Vercauteren, from Montpellier University of Pharmacy in France.

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